Created for Virgin Music Group ahead of a 2026 industry showcase, the hype reel was developed as a fast-moving brand presentation designed to communicate Virgin’s legacy, current artist roster, scale, and momentum in under three minutes. The piece was built to make an immediate impact in a room alongside presentations from other labels, combining recognizable catalog history with current artist success.
Working from supplied artist and brand assets, responsibility centered on the complete editorial and post-production execution, including asset selection and organization, video editing, music editing, audio transitions, motion graphics, statistic overlays, pacing, format normalization, and final delivery preparation.
The finished piece served as a high-impact brand trailer for Virgin Music Group, condensing a wide range of artists, accomplishments, and legacy material into a concise presentation designed to establish credibility, generate excitement, and leave a strong impression with an industry audience.
Roles: Video Editor / Motion Graphics Editor / Audio Editor / Post-Production