Created for Sammy Arriaga’s Left My Heart in Texas in partnership with Walk Off Media and Virgin Records, the album trailer was developed as a cinematic campaign piece designed to build anticipation around the project, establish the visual world of the album, and drive audience attention toward the upcoming release across social and digital platforms.
Working from an established creative concept, responsibility covered the full production and post-production execution, including cinematography, directing on-set visual execution, editing, audio editing and sound design, and color grading. The production focused on translating the existing creative direction into polished imagery that reflected the tone, personality, and Texas-inspired identity surrounding the record.
Post-production brought the campaign together through shot selection, editorial pacing, music synchronization, audio treatment, sound design, visual continuity, and final color treatment, shaping the captured material into a cohesive trailer capable of introducing the broader album era in a concise, high-impact format.
The finished piece served as a hero promotional asset for the album campaign, creating an immediate visual introduction to Left My Heart in Texas while providing Walk Off Media and Virgin Records with a polished piece designed to generate excitement and strengthen the release’s overall visual identity.
Roles: Cinematographer / Video Editor / Sound Designer / Audio Editor / Colorist