Created for independent country artist Reed Foley, the official music video for Ain’t What It Was was developed to give the single a distinct visual identity, deepen the storytelling behind the record, and create a flagship piece of content capable of driving discovery and engagement around the release.
The project was conceptualized and led from creative development through final delivery, with responsibility spanning creative direction, directing, cinematography, editing, sound design, and color grading.
Full ownership across production and post-production allowed the concept, photography, pacing, sound, and final color treatment to work as a unified piece rather than separate creative stages.
The official music video has since generated approximately 798K views and 8.5K likes on YouTube, giving the release significant visual reach for an independent artist.
Roles: Creative Director / Director / Cinematographer / Editor / Sound Designer / Colorist
Created for independent country artist Reed Foley, the official music video for Country Girl was developed to give the single a distinct visual identity, strengthen Reed’s artist brand, and create a flagship piece of content to drive engagement and discovery around the release.
The project was conceptualized and led from initial creative development through final delivery, with responsibility spanning creative direction, directing, cinematography, editing, sound design, and color grading.
Full ownership across production and post-production allowed the concept, cinematography, pacing, sound, and final color treatment to remain unified throughout the project. The official music video has since generated approximately 1.9M views on YouTube, giving the independent release substantial organic visual reach and extending the song’s audience beyond Reed Foley’s existing fanbase.
Roles: Creative Director / Director / Cinematographer / Editor / Sound Designer / Colorist