Created for Gareth’s “Iris,” the visualizer was developed to give the release a distinct cinematic identity and create an immersive visual companion to the record that could support the song across YouTube, digital platforms, and promotional content.
Responsibility covered the visual production from capture through final delivery, including cinematography, editing, and color grading. The approach focused on translating the mood and emotion of the track into imagery that could sustain attention while allowing the music to remain at the center of the experience.
Post-production shaped the captured material through shot selection, pacing, visual continuity, and final color treatment, creating a cohesive piece that expanded the world surrounding the song and provided Gareth with a polished long-form visual asset for the release.
Roles: Cinematographer / Camera Operator / Video Editor / Colorist