Created for BMG as part of the campaign surrounding Alexandra Kay’s new album, the Big Boy Boots project was developed to build anticipation, generate strong social engagement, and drive traction toward the upcoming release through high-impact short-form content.
The project was conceptualized and led from initial creative development through final delivery, with responsibility spanning creative direction, directing, cinematography, editing, sound design, and color grading. The visual approach was designed around Alexandra’s brand and the energy of the record, translating the song into a cohesive series of social-first assets.
Full ownership of production and post-production ensured consistency across the campaign, resulting in polished content built to capture attention, encourage audience interaction, and convert social momentum into interest around the album release.
Roles: Creative Director / Cinematographer / Editor / Sound Designer / Colorist